ecomm bag insert
goal is to entice existing customers to make an additional purchase in stores and highlight new fall fashion.
Special Projects
Explore a featured selection of seasonal projects below.
direct mail product copy
Collaborated with merch team, product managers & project managers to successfully complete product copy for seasonal direct mail pieces.
direct mail product copy
Collaborated with merch team, product managers & project managers to successfully complete product copy for seasonal direct mail pieces.
direct mail product copy
Collaborated with merch team, product managers & project managers to successfully complete product copy for seasonal direct mail pieces.
paid media editorial gif
paid media editorial gif
paid media editorial gif
paid media editorial gif
gift card bounceback
ecomm bag insert
store signage
gift card signage
concepted holiday gift card store signage / tabletop fixture
pinterest quiz
Drove project from concept to execution.
HR Asset Copy
Lead copywriter on project from concept to execution.
Denim Donation Copy & Concept
1.4M IMPRESSIONS. Lead copywriter on campaign from concept through execution.
Fragrance Romance Copy
Concepted & crafted romance copy for limited edition holiday fragrance.
Gift Card Bounceback Event Copy
Concepted and crafted copy for gift card bounceback campaign.
UGC cover slide copy
UGC Instagram story cover slide copy
brochure/service copy
*mock company & copy*
product naming & research
Conducted competitive research on naming structures in the marketplace, specifically brands that align with ours.
menu & product desription copy
*mock company & copy*
cause campaign copy & concepting
Concepted copy and saw the campaign from start to finish. Worked on both digital assets and in-store signage.
product styling
Outfit & product styling.
gift card copy
evergreen gift card copy refresh
